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Showing posts with label Sunless Academy. Show all posts
Showing posts with label Sunless Academy. Show all posts

Saturday, January 10, 2026

When You’re Drowning in “All the Things”: A Real Talk Moment for the Overwhelmed Business Woman

When You’re Drowning in “All the Things”

A Real Talk Moment for Overwhelmed Business Women

Liquid Sunshine Spray Tan | House of Sunless | Darlene Clattenburg | January 10, 2026
liquid Sunshine Spray Tan, Sunless Academy, Ontario

     We wear many hats, & yes,
it gets overwhelming!


There comes a point in every woman’s business journey where she stares at her equipment, her empty calendar, and her to-do list and thinks,
“Why did no one warn me about this part?”

You take the spray tan course. You hear the promise:
“You can make X dollars a month!”

And honestly? It sounds incredible. The dream. The freedom. The transformation.

But the part they don’t say out loud?
The part every new beauty entrepreneur eventually learns on her own?

Learning the technique is one thing.     Building the business is a whole different beast.

The Reality Check No One Gives You

You graduate your course, high on excitement and DHA fumes.
You practice. You post. You try to sound confident online even when you’re secretly Googling, “Why is my overspray everywhere?”

Your tans don’t look like the ones on Instagram yet.
Your booking calendar is… well… let’s just say it isn’t exactly fighting for space.
You’re doing “all the right things,” but the clients aren’t coming.

And that’s when the fear creeps in.
That ugly voice whispers:
“Maybe you’re not cut out for this.”

You start eyeing your equipment
“Maybe I should sell it. Maybe this was a mistake.”

Let me tell you something from the trenches:
Every single woman in this industry has had that moment.
Not one of us started flawless, fully booked, or fearless.

The Problem Isn’t You—It’s the Lack of Guidance

It’s easy to teach someone how to spray.
It’s harder to teach them how to build a business from scratch.

And that’s what most training programs miss.

When you’re alone, trying to figure out:

  • Why your technique isn’t improving

  • Why your posts aren’t converting

  • Why people “love your content” but don’t book

  • Why your confidence keeps taking hits
    …it feels impossible.

Not because you’re not talented.
Not because you’re not capable.
But because you were never meant to do this alone.

Now Imagine This Instead…

What if you had a mentor?
Not someone who just throws you modules and says “good luck.”
But someone who actually sees you.
Someone who checks in.
Someone who teaches you technique, branding, client experience, and business strategy—not just how to hold a gun.
Someone who won’t let you quit on yourself.

What if you had someone in your corner saying:
“You’ve got this. Let me show you how.”

What would your life look like then?
Confidence replaces fear.
Structure replaces chaos.
Technique gets sharper.
Bookings start to roll in.
Your business stops feeling like a gamble and starts feeling like a future.

And most importantly?
You stop feeling like you’re walking this road alone.

The Truth Every Business Woman Needs to Hear

You don’t need to be perfect to succeed.
You don’t need to know everything on day one.
You don’t need to pretend you’re fine while quietly drowning.

You just need direction.
Support.
Training that goes deeper than a spray pattern.
A mentor who actually gives a damn about your success—your confidence—your financial freedom.

Because when you have that?
That’s when everything changes.

You don’t need to give up, boss lady.
You just need guidance worth having.

If this feels like you, you’re not alone—and you don’t have to figure it out by yourself.

On April 17, 2026, I’m hosting a guided session focused on real spray tan business foundations, technique, and custom colour theory—the things that actually bring confidence and consistency.

This isn’t a one-hour masterclass that fires you up and sends you back to overwhelm.
And it’s not a time grab followed by a push to buy something else.

This is support.

I’ll be there to fine-tune what you already know, clarify what you don’t, and help you build confidence where it matters most—behind the gun and in your business.

If you’re interested, email me for more information and I’ll share the details once registration opens.

Sometimes the difference between giving up and moving forward isn’t motivation—it’s mentorship.

info@liquidsunshinetans.com and say I'm in

Darlene

Sunday, November 30, 2025

The Spray Tan Industry: 3 Mistakes New Artists Make When Trying to Get Clients (And How to Fix Them)

 The Spray Tan Industry: 

3 Mistakes New Artists Make When Trying to Get Clients 

(And How to Fix Them)

Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | Sunless Academy | Nov. 30, 2025

The spray tan industry is booming — it’s low-barrier, high-demand, and an incredible way to turn a passion for beauty into a thriving business. But here’s the thing: many new spray tan artists jump in thinking clients will magically show up if they “post pretty pictures” or undercut prices. 

Spoiler alert: it doesn’t work that way.

If you’re a new artist struggling to get clients, you’re not alone — and the solution isn’t luck, it’s strategy. Here are three common mistakes beginners make and how to fix them.

Sunday, November 9, 2025

Spray Tan Brand Ambassadors: The Pros, Cons & Legal Must-Haves for Growing Your Business

Blog cover image for “Spray Tan Brand Ambassadors: The Pros, Cons & Legal Must-Haves for Growing Your Business” by Darlene Clattenburg of Liquid Sunshine Spray Tan in Ontario, Canada.
Brand Ambassador

Spray Tan Brand Ambassadors: 

The Pros, Cons & Legal Must-Haves for Growing Your Business

Author | Darlene Clattenburg | October 30, 2025

💬 Let’s Talk Truth About “Free Tans for Content”

When you’re just starting your spray tan business, it’s tempting to offer a few “free tans for content.”
The logic seems simple: I’ll get photos, exposure, and social media buzz — everyone wins, right?

Not so fast.

Without clear boundaries and agreements, your “content models” can quickly turn into brand headaches — using your before-and-after photos for other spray tan artists, promoting your competitors, or undercutting your brand before it’s even built.

That’s why understanding what a Brand Ambassador really is (and isn’t), how they differ from Affiliates, and how to protect yourself legally is essential for building a professional, profitable, and respected sunless spray tan business.