 |
| Its a Lifestyle! |
Today’s modern man is investing in his appearance — and a spray tan is quickly becoming a key part of the self-care toolkit. Whether he’s prepping for a wedding, a vacation, or just wants to look his best, men are showing up for the glow.
If you're a spray tan artist or beauty pro who hasn't started marketing to men, you could be missing out on a booming opportunity. Let's break down exactly why men are saying yes to spray tans — and how you can tap into this growing client base.
1. A Bronzed Glow Looks Masculine and Confident
A spray tan isn’t about looking overly done — it’s about enhancing what’s already there. A subtle tan gives the skin a healthy, sun-kissed tone that hints at an active, outdoor lifestyle. Think: weekends at the cottage, golf trips, hikes, and beach days.
For many men, a sunless tan feels masculine, sporty, and attractive — especially when applied professionally with a natural finish. Even a light layer of color can help clients feel fresher and more confident in their own skin.
2. Spray Tans Help Hide Skin Imperfections
Scars, stretch marks, uneven tone — we all have them. But for men who might be self-conscious about their skin, a spray tan offers a quick and natural-looking way to blur those imperfections.
Quality sunless tanning solutions even out skin tone, minimize redness or dryness, and leave a soft, bronzed finish that’s subtle and smooth — never orange or overdone. This boost in appearance often leads to a boost in self-esteem too.
3. Spray Tans Can Enhance Muscle Definition
Want to look more sculpted without stepping into a gym? Strategic tanning is a game-changer. With the right application and contouring techniques, a spray tan can accentuate chest, abs, arms, and legs — creating the illusion of a more defined, toned physique.
Even if your male clients aren’t regulars at the gym, a pro-level tan can help them look leaner, stronger, and ready to hit the beach (or the boardroom) with confidence.
4. Professional Solutions Support Healthy, Hydrated Skin
Men’s skin tends to be thicker and can often be dry or rough — especially if they’re not used to regular grooming routines. That’s why choosing the right tanning solution matters.
At New Gorgeous, we use premium, all-natural formulas enriched with DHA and skin-nourishing ingredients that hydrate, soften, and smooth the skin. There’s no heavy fragrance, no sticky feel, and definitely no glitter.
Just a clean, even tan that looks and feels incredible.
It’s Time to Market to Men
Here’s the truth: men want to look good, too — and many are more open than ever to services that make them feel confident and cared for. As a beauty business owner, your job is to show them that spray tanning is a safe, quick, and effective way to do just that.
Start updating your marketing. Add male-focused messaging to your website, your social media, and your appointment booking systems. Show before-and-afters of male clients, talk about the benefits openly, and make your space feel welcoming to everyone.
Ready to Glow Beyond Limits?
At New Gorgeous, we’re here to support spray tan artists who are ready to grow — and glow. Our gender-neutral, pro-grade formulas go on silky smooth and are designed with every client in mind.
✨ Want to start offering services for men? Need support marketing to a broader audience?
Let’s make it happen. Contact us today and take your business to the next level.