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Showing posts with label spray tan business. Show all posts
Showing posts with label spray tan business. Show all posts

Wednesday, October 1, 2025

Healthy Body, Healthy Business

 

Healthy Body, Healthy Business: 


2 girls laughing
Laugh, Love & Listen
Mindset Shift You Can’t Afford to Ignore

Here’s the truth, boss: you can’t run a powerhouse business on an empty tank. You can have the slick branding, the strategy sessions, even the five-year plan — but if your health is in the gutter, your business will be too. Period.

Most entrepreneurs don’t even realize how much their physical and mental health is quietly sabotaging their growth. They think being tired all the time or running on stress is just “part of the grind.” Wrong. That grind is grinding you down, and it’s costing you money, clarity, and opportunities.


man with his head on the table
Burnout

When Your Health Tanks, So Does Your Business

Let’s call it like it is:

  • Dragging through your day? That’s not just exhaustion, that’s lost productivity and creativity.

  • Brain fog calling the shots? Strategic decisions don’t come from a cloudy mind.

  • Stress running the show? Burnout isn’t a badge of honor — it’s a business killer.

You may not even connect the dots, but an unhealthy body and an unhealthy mindset are directly affecting your bottom line.


Strong Mind + Strong Body = Strong Business

Now let’s flip the script. When you commit to your health, your business will notice — fast.

  • Energy becomes your superpower. Suddenly, systems, strategies, and events feel doable, not draining.

  • Creativity flows. With a clear head, you’ll start spotting opportunities and thinking outside the box like never before.

  • Confidence skyrockets. When you feel good in your own skin, it shows up in every pitch, partnership, and client interaction.

  • Resilience builds. A healthy mindset makes bouncing back from challenges faster and easier.

Bottom line: A strong business starts with a strong you.


Designing Your “Business Health Plan”

You wouldn’t ignore your business finances — so stop ignoring your business health. Here’s what a simple but powerful plan looks like:

  1. Fuel your body wisely. Ditch the crash-and-burn cycle of sugar and caffeine. Eat for energy, not just convenience.

  2. Move with purpose. Exercise isn’t optional — it’s the switch that turns on focus, stamina, and drive.

  3. Protect your rest. Sleep is not lazy; it’s a strategy. Rested brains make sharper decisions.

  4. Guard your mindset. Set boundaries. Take breaks. Fill your cup. A business built on burnout won’t last.


The Final Word

Think of your health as the most valuable system in your business. You can automate emails, outsource tasks, and streamline services, but there is no replacing you.

When your body and mind are aligned and energized, you’ll show up as the visionary your business actually needs — not the exhausted version just trying to make it through the day.

Your health isn’t a luxury. It’s Your edge. Protect it, invest in it, and watch Your business glow.

Published: September 1, 2025 | Author:  Darlene Clattenburg | 


Gender Equality Week in Canada: What Can We Do Better?

Gender Equality Week in Canada - 

What Can We Do Better?

Author: Darlene Clattenburg 

September 21, 2025



Every year, from September 21 to 27, Canada observes Gender Equality Week—a time to reflect on the progress we’ve made, the challenges that remain, and the steps we can take, individually and collectively, to close the gap.

Equality is not just a buzzword; it’s the foundation for stronger families, healthier communities, and thriving businesses. Yet, even in 2025, we’re still facing barriers. Women—especially women of color, Indigenous women, newcomers, LGBTQ+ individuals, and those with disabilities—are often underrepresented in leadership roles, underpaid in the workforce, and undervalued in industries where they are the backbone.

So, what can we do better?

1. Normalize Equal Pay and Transparency:

Equal work deserves equal pay. Sounds simple, right? But wage gaps persist. Businesses—big and small—can commit to wage transparency, regularly reviewing pay scales to ensure fairness. As consumers, we can support organizations that openly value pay equity.

2. Invest in Women Entrepreneurs:

Canada is full of ambitious women starting small businesses, from tech to beauty to service industries. These entrepreneurs often face greater challenges accessing funding or mentorship. Supporting their ventures—whether by shopping local, booking their services, or recommending them to others—goes beyond a transaction. It’s an investment in gender equality.

3. Encourage Work-Life Balance for All Genders:

Caregiving shouldn’t be a women-only responsibility. Normalizing parental leave for fathers and encouraging flexible work for all helps dismantle the old mindset that domestic duties are “women’s work.” Equality in the workplace starts at home.

4. Create Safer Work and Community Spaces:

Gender equality includes feeling safe—in workplaces, schools, and communities. That means taking harassment seriously, believing survivors, and building cultures of respect. True equality cannot exist without safety and dignity.

5. Mentor, Train, and Lift Each Other Up:

One of the most powerful ways to support equality is through mentorship. Sharing knowledge, opening doors, and pulling others up with you helps build a future where leadership looks more diverse. As the saying goes: When women support women, incredible things happen.

6. Speak Up and Stay Informed:

Equality doesn’t happen in silence. We need to question outdated systems, call out bias when we see it, and advocate for inclusive policies. Education and awareness fuel action.


Why it matters:
Gender equality is not just a “women’s issue.” It’s a Canadian issue. A human issue. A stronger, fairer, and more prosperous future depends on it. During Gender Equality Week, let’s move beyond hashtags and lip service and ask ourselves:

๐Ÿ‘‰ What can I do—today, in my home, in my workplace, in my community—to help level the playing field?

Because the truth is, change doesn’t happen in one week of the year. It happens every day we choose equality over silence

Why Your Spray Tan (and Your Skin) Secretly Wants Body Oil

 

Why Spray Tan 
Liquid Sunshine Spray Tan & Training
Body Oil for faux Tans

(and Your Skin)

Secretly Wants Body Oil

Author: Darlene Clattenburg
September 20, 2025

Let’s be real: if you’ve got a spray tan, your skin care routine is officially on glow-protection duty. The biggest rule? Hydration. Hydrated skin = longer-lasting tans, smoother fades, and way less of that dreaded patchy look.

Most people reach for lotion (which is great, don’t stop), but let me spill the tea: body oils are the unsung heroes of tan care. They don’t just hydrate—they lock that glow down like Fort Knox.

Take Nuda Body Shimmer Oil—a luxe blend of Rosa Canina Fruit Oil, Rosa Rubiginosa Seed Oil, Rosa Eglanteria Seed Oil, Rosa Moschata Seed Oil. 

GLOWSHIMMER is our lightweight, hydrating instant body highlighter that enhances your tan and perfectly complements your sunless tanning routine. Enriched with Aloe Vera and Grape Seed Oil, our glittery, silky body illuminator deeply moisturizes while caressing skin with a shimmery, sun-kissed, and golden glow. Leaves skin softly scented in sweet vanilla. DHA-free and dries in seconds to prevent transfer to clothing.

But don’t worry—this isn’t a one-oil show. There are plenty of spray tan–friendly oils and lotions that won’t sabotage your glow:

Spray Tan–Friendly Body Oils

  • Coconut Oil (organic, cold-pressed): Lightweight, natural, and leaves skin buttery soft.

  • Jojoba Oil: Mimics skin’s natural sebum (translation: your skin drinks it up without clogging pores).

  • Grapeseed Oil: Packed with antioxidants, plus it absorbs quickly (no “slip and slide” clothing disasters).

Spray Tan–Friendly Lotions

  • Aveeno Daily Moisturizing Lotion: Fragrance-free, gentle, and hydrates without stripping.

  • CeraVe Moisturizing Cream: Dermatologist-approved, simple, and spray tan safe.

  • Coconut or Shea-based natural lotions (without mineral oil or heavy fragrance): Hydrate without breaking down your tan.

Remember: not all moisturizers are created equal. Avoid products with mineral oil, alcohol, or strong fragrances—they’re like little tan thieves that sneak in and steal your color.


Why Body Oils Deserve a Permanent Spot in Your Routine

๐Ÿ’ง Hydration That Actually Sticks Around
Lotions sometimes ghost you after a few hours. Body oils? They’re the ride-or-die. Massage it in, give it five minutes before dressing, and you’ll stay moisturized all day.

๐Ÿง˜ Stress-Proof Your Glow
When stress hits, your body plays favorites and sends nutrients to your brain and heart first. Your skin? Last in line. Add stress-induced free radicals and suddenly your glow looks tired. Vitamin-rich oils are like an extra shot of espresso—for your skin.

๐Ÿ’ธ More Bang for Your Buck
Oils may look pricier, but a little goes a long way. Warm a few drops in your hands and it spreads like silk. Think of it as “luxury on a budget”—fewer pumps, more coverage.


At Liquid Sunshine Spray Tan, we don’t believe in half-baked skincare. We specialize in luxe tanning solutions and vegan-certified skincare that actually does what it promises. Your tan deserves to last, your skin deserves to glow, and you deserve products that deliver both.

Because let’s face it: when your spray tan is glowing and your skin feels like velvet, you’re unstoppable. ✨

Tuesday, August 26, 2025

Building Your Personal Spray Tan Brand: Why It Matters (and How It Affects Your Prices)

 

Building Your Personal Spray Tan Brand: Why It Matters (and How It Affects Your Prices)
spray tan, https://www.liquidsunshinetans.com
Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | August 9, 2025


Discover how building your personal spray tan brand can help you stand out, attract loyal clients, and charge premium prices. Tips for aspiring spray tan artists to grow their business and income.


Why Your Personal Spray Tan Brand Is the Key to Success:

If you want to go from “side hustle” to full-time spray tan boss, you need more than flawless technique—you need a brand.

Your personal spray tan brand is what sets you apart, creates trust, and ultimately lets you raise your prices. Without it, you’ll always be competing on discounts instead of building a profitable, sustainable business.


What Is a Personal Spray Tan Brand?

Your brand isn’t just a cute logo or Instagram feed (though those help). It’s the feeling and reputation you create around your business. It sets you apart from other like businesses.

A strong personal brand includes:

  • The way you show up online and in person

  • The story behind why you spray tan

  • The client experience from booking to bronzing

  • Your professionalism, consistency, and vibe

Bottom line: your brand is your business personality. And it’s what clients are really paying for.


How Branding Impacts Spray Tan Prices:

Here’s the truth bomb: people don’t just pay for a spray tan, they pay for how your brand makes them feel.

✨ A budget brand attracts bargain hunters.
✨ A professional brand attracts loyal clients.
✨ A luxury brand attracts brides and special events (the clients who pay premium prices without blinking).

Same skill. Different brand. Totally different income.

Spray tan pricing by brand level:

  • Beginner brand: $30–$40 per tan

  • Growing brand: $50–$65 per tan

  • Established brand: $70–$100+ per tan

Your spray tanning technique doesn’t change—but your brand perception does.


5 Steps to Build Your Spray Tan Brand (and Charge More):

  1. Define your vibe. Are you luxury and glam? Or fun and approachable? Choose and stick with it across everything you do.

  2. Show up online. Keep your Instagram, website, and Google listing clean, professional, and consistent.

  3. Focus on client experience. From first inquiry to aftercare, make every touchpoint feel intentional and elevated.

  4. Put your face in your brand. Share your story and your “why.” People connect with people, not just tans.

  5. Raise your prices with confidence. When your brand backs it up, clients happily pay more.


The Glow-Up Truth:

Boss lady real talk: your personal brand is the difference between charging drugstore prices and designer prices.

Build your brand intentionally and you’ll attract better clients, set stronger prices, and grow a spray tan business that gives you financial freedom and a lifestyle you love.


✨ Remember: you’re not just selling spray tans—you’re selling confidence, trust, and a luxury experience. The stronger your brand, the higher your prices can climb.

Spray Tan Safety Tips: A Professional’s Guide for Client & Spray Tan Artist

 

Spray Tan Safety Tips: A Professional’s Guide for Mobile Artists
Safety Checklist

Author | Darlene Clattenburg | Liquid Sunshine Spray Tan Society | August 2, 2024

Spray tanning has skyrocketed in popularity as the safe way to achieve that perfect glow. But whether you’re in a studio or bringing the tan directly to your client’s home, safety should always come first. Mobile spray tan artists face unique challenges, but with the right precautions, you can deliver flawless results while keeping everyone healthy. Let’s dive into the essentials of spray tan safety for professionals on the move.


Understanding the Basics of Spray Tan Safety

Whether you’re a seasoned spray tan pro or just starting your mobile service, these core tips keep your clients happy and their skin protected:

1. Skin Preparation

Before any tanning session, advise clients to exfoliate thoroughly. Removing dead skin cells creates a smooth canvas, ensuring an even, streak-free tan.

2. Protective Measures

Both you and your client should wear goggles and masks to prevent inhalation or contact with the tanning solution. Safety is glamorous too!

3. Ventilation

For mobile spray tanning, proper airflow is critical. Even in small home spaces, portable fans or open windows can help disperse the tanning mist, keeping the air clean and breathable.


Choosing the Right Products for Safe Tanning

Quality products are the backbone of safe, professional spray tanning. Keep these in mind:

  • Ingredient Check: Opt for tanning solutions free from harsh chemicals and allergens. Natural, skin-friendly ingredients reduce the risk of irritation.

  • Patch Testing: Always perform a patch test on a small area of skin to ensure your client won’t have an adverse reaction.


Mobile Spray Tan Safety Tips

Mobile spray tan artists face extra considerations since you’re setting up in different environments. Here’s how to stay safe on the go:

  1. Sanitize Equipment and Space: Carry disinfectants and wipes to clean spray guns, hoses, and any surfaces your client may touch.

  2. Secure Your Work Area: Protect floors, furniture, and fabrics with portable tarps or disposable sheets to prevent accidental stains.

  3. Control the Mist: Use adjustable spray booths or shields when possible to keep the solution contained and prevent overspray in confined spaces.

  4. Client Comfort: Make sure there’s enough ventilation and room to move, especially in smaller homes or apartments.


Post-Treatment Care: Keeping the Glow Safe

The session doesn’t end when the spray gun shuts off. Post-care is crucial for skin health and tan longevity:

  • Hydration: Encourage clients to moisturize daily. Well-hydrated skin keeps the tan smooth and long-lasting.

  • Avoid Irritants: Tell clients to skip hot showers, saunas, and vigorous exercise immediately after the tan.

  • Sun Protection: Remind clients that spray tans do not protect against UV rays. SPF is still a must.



Spray Tan Safety Tips: A Professional’s Guide for Client & Spray Tan Artist

Author | Darlene Clattenburg | August 2, 2025

Why Safety Equals Stunning Results:

Safety isn’t just a checklist—it’s the foundation of your professionalism. By following strict safety protocols, selecting high-quality products, and emphasizing proper aftercare, mobile spray tan artists can deliver safe, beautiful, and repeatable results every time.

Remember: safety first, glow second!

By embracing these spray tanning safety measures—especially in a mobile setting—you not only protect your clients’ skin but also elevate your reputation as a skilled, responsible, and sought-after spray tan artist.

Now Let's Talk About You!- The Mobile Spray Tan Artist:

  • Tell another person your clients address, time of appointment and expected finish time. You will then contact that person with the appropriate "Code Word" that you are safe.
  • If you do not use the "Code Word" - Your person moves into "Plan Mode".
  • Place your car keys in a spot that will be easy to grab - don't worry about equipment - it is replaceable - You are not!   [I still do this]
  • Preferably, keep your phone on you. Great to take a before & after picture. Turn on your phones "Safety App". Press record until you feel safe.
  • Park your car in a way that it is easy and fast to leave. Hook up a 360 camera [if possible]
  • Have a person travel with you to your appointment.
  • I am including a MOBILE SPRAY TAN SAFETY CHECKLIST.

Business Seasons: Why Slow Times Don’t Mean Failure ๐ŸŒž ๐ŸŒž ๐ŸŒž

Business Seasons: Why Slow Times Don’t Mean Failure 

Why Slow Times Don’t Mean Failure | Liquid Sunshine Spray Tan

Author: Darlene Clattenburg | Liquid Sunshine Tan | August 23, 2025

Every business has highs and lows. Learn how client behavior impacts sales, why slow seasons are normal, and how to stay motivated until the boom returns.

The Rollercoaster Nobody Warns You About ๐ŸŽข

If you’ve been in business for more than five minutes, you already know the truth: some years are booming, and other years are quieter than a library on a Monday morning. And before you panic—no, it doesn’t always mean you’re doing something wrong.

Most of the time? It’s Consumer Behavior. ๐Ÿ‘ช

Think back to the COVID years. Nobody was traveling. Nobody was hitting the beach. Sunglass sales dropped like a bad habit. But the moment borders opened? Sunglasses flew off shelves faster than cinnamon buns at a Sunday bake sale.

That’s the power of client behavior. And it’s the same for beauty, spray tanning, and service industries in general.

Reflect on your business strategies: Are you following your business policies & procedures?

Are you following the important C's in business. Consistency  Clarity & Consumers

Why Slow Seasons Happen: 

Slow sales are not the end of the world. They’re usually the result of things like:

  • Shifts in client priorities (think weddings, vacations, holidays).

  • Global or local events (COVID, recessions, travel restrictions).

  • Seasonal behavior (hello, summer spray tan rush vs. winter slowdowns).

Business isn’t broken—it’s just breathing.

What to Do During a Slow Season: ๐Ÿ’ฌ

Here’s where most entrepreneurs mess up: they treat the slow season like a death sentence. Instead, you need to use it as your growth zone.

✔️ Market like crazy. Stay visible so when clients are ready, they remember you.
✔️ Sharpen your skills. Take a class, upgrade your technique, or learn new business tools.
✔️ Build client relationships. Engage on social, check in, offer value—because loyalty brings them back.
✔️ Prep for the boom. Use downtime to streamline your booking system, freshen up your website, or create new offers.

Remember, the people who win in business are the ones who don’t quit when it’s quiet.

The Encouragement You Need Right Now:

If you’re in a slow season, hear me loud and clear: this is temporary. You’re not failing. You’re building. When the season shifts—and it will—you’ll be ready to catch that wave.

Business has seasons. The key is to stay standing when the boom hits.


Final Glow:

Your next busy season could be right around the corner. Don’t throw in the towel five minutes before your breakthrough.

Keep showing up, keep glowing, and always—
#followyourglow

Darlene

Saturday, July 26, 2025

How Stress, Anxiety & Mental Health Affect Spray Tan Results: Pro Skin Insights for Spray Tan Artists

 

Author| Darlene Clattenburg | July 26, 2025  | Sunless Sessions Blog


Overview:

Stress, anxiety, and mental health fluctuations trigger physiological changes in the body that directly impact the skin — and consequently, spray tan results. Understanding these effects helps professional spray tan artists anticipate challenges and apply strategies to ensure even, long-lasting tans.



1. Hormonal Effects on Skin and Spray Tan Quality:

  • Cortisol Release: Stress increases cortisol, altering sebum production and skin hydration.

    • Impact on spray tan: Excess oil or dry skin can prevent DHA from developing evenly, leading to streaks or uneven color.

  • Adrenaline Release: Causes temporary vasoconstriction and increased sweating.

    • Impact on spray tan: Reduced blood flow can make skin appear dull, affecting tan absorption, while sweating can dilute or wash away DHA in moisture-prone areas.


2. Skin pH Imbalance:

  • Stress can shift skin pH, making it more acidic or alkaline.

  • Impact on spray tan: DHA develops best on balanced skin; pH fluctuations may cause uneven color, orange tones, or patchiness.


3. Circulation and Skin Health:

  • Stress-related vasoconstriction limits nutrient and oxygen delivery to the skin.

  • Impact on spray tan: Skin may appear dull or blotchy, potentially affecting tan uniformity.


4. Increased Sweat and Oil Production:

  • Nervous sweating commonly occurs in underarms, palms, scalp, and back of knees.

  • Impact on spray tan: Excess moisture can block DHA adhesion, causing lighter spots or uneven coverage.


5. Skin Barrier and Sensitivity:

  • Chronic stress can weaken the skin barrier, increasing redness, irritation, or sensitivity.

  • Impact on spray tan: Tan may adhere unevenly to inflamed areas, and flakiness can shorten the tan’s lifespan.


Pro Strategies for Stress-Related Skin Challenges:

  1. Client Prep: Encourage exfoliation and hydration pre-tan to normalize pH and remove skin barriers.

  2. Barrier Protection: Apply thin protective layers to high-sweat zones (underarms, palms, hairline).

  3. Hydration Support: Recommend clients drink water before and after their spray tan to maintain skin elasticity.

  4. Calming Environment: Use soothing scents, music, or deep-breathing techniques to reduce client stress, which supports skin health.

  5. Customized Aftercare: Advise gentle moisturizing and avoiding friction on sensitive areas to preserve tan longevity.


Key Takeaway:

Stress, anxiety, and mental health fluctuations do not prevent a spray tan from developing but can introduce variables that impact absorption, color consistency, and longevity. By understanding these effects and implementing professional strategies, spray tan artists can consistently deliver flawless, long-lasting results.

Saturday, July 19, 2025

Achieve a Flawless, Natural Glow Spray Tan—Without the Harmful UV Rays

 

The Ultimate Guide to Prepare for a Flawless Spray Tan 

Author | Darlene Clattenburg |July 19, 2025 | Sunless Sessions Blog

To achieve the best results from a spray tan, thorough preparation and diligent maintenance are essential. These steps are critical in ensuring an even application and maximizing the longevity of your tan. Let's dive into why these measures are so vital and explore how you can extend the lifespan of your spray tan.

Preparation Tips for a Perfect Spray Tan:


2 girls on a beach petting a brown dog

 Your Custom Glow, Delivered

                                                                 

Beauty services such as manicures/pedicures, or waxing are done before your spray tan appointment. Refrain from tight-fitting clothing, tight footwear, hot tubs, hot baths or hand washing until 48 hours after your spray tan. This is when the tan has finished processing.     

Join our community!

Why Spray Tan Maintenance is Key:

Before & after spray tan girl
Your Custom Glow Delivered

Products that Maintain your Spray Tan Colour:


Saturday, July 12, 2025

Boost Your Spray Tan Business with Add-On Services

a beautiful salon

Boost Your Spray Tan Business with ๐Ÿ’ฐ๐Ÿ’ฐ Add-On Services

— Real Ways to Make More Money and Keep Clients Coming Back


Let’s be honest: giving a good spray tan is expected. But giving a killer spray tan experience? That’s what makes your business stand out. And that’s where add-on services come in.

These little upgrades not only increase your income (without adding much time), but they also make your clients feel pampered, polished, and taken care of. It’s the small details that make a big difference.

Here’s a breakdown of the top add-on services you can start offering right away — and why they’re worth it.


๐Ÿ’ฆ Top Coat – For That Hydrated, Smells-Like-Heaven Finish

This isn’t just a “nice extra” — it locks in moisture, helps the tan fade more evenly, and leaves their skin feeling soft and smelling amazing. I call this the “Glow Lock”. Clients love that they leave feeling fresh, not sticky.

๐Ÿ‘‰ Perfect for events, weddings, or any client who wants a more luxe finish.


⚖️ Base Coat – The Prep Step Most Artists Skip

This is like primer before makeup. It balances the skin’s pH levels and helps the tan absorb better and last longer.

Honestly, offering a base coat shows your clients you're a step ahead of the rest. It’s that professional touch that gets noticed — especially by clients with dry or uneven skin..



✨ Shimmer Drops – Add Some Glam to That Glow

Want to help your client feel like a bronzed goddess? Offer shimmer drops in gold or platinum. It gives their tan a radiant, red-carpet finish — and it’s customizable.

This is a fun one to offer when clients are heading to a vacation, wedding, or girls’ night out. Call it your “Golden Hour Glow” or “Glow Up Drop-In” — make it sexy and fun.


๐Ÿ”ฅ DHA Boosting Drops – For a Deeper, Richer Tan

These are a must for clients who want to go darker or who have that stubborn, hard-to-tan skin. A few drops in the solution make a huge difference in depth and longevity.

Think of this as your “Bold Babe” add-on. It’s powerful — and your clients will notice the difference right away.


๐Ÿงผ Sunless Setting Powder – No Sticky, No Transfer, No Worries

This one is always a hit. Setting powder removes that sticky post-tan feeling and stops any transfer onto clothes or sheets.

Especially helpful for busy moms, office gals, or anyone tanning midday. You’ll hear “OMG I love that powder” more times than you can count.


๐Ÿ’ก Why Add-On Services Matter

These little upgrades are where the money is. They don’t take much extra
time, but they do increase your ticket average, show your professionalism, and
make your client feel taken care of. They’re what keeps your clients coming back.


๐Ÿ‘ Bottom Line: These Extras Set You Apart

In a crowded spray tan market, your service needs to go beyond just “good.” You want your clients walking out saying, “That was the best tan I’ve ever had.”

Add-on services help you get there — by making your tans last longer, feel better, and look next-level.



Let your business shine, boss lady. Don’t just be another spray tan tech — be the one everyone talks about.



Darlene Clattenburg | Liquid Sunshine Spray Tan | July 12, 2025



Saturday, June 21, 2025

Why More Men Are Booking Spray Tans — And Why Your Business Should Be Ready



Author | Darlene Clattenburg | June 21, 2025 | Sunless Sessions Blog



When you think of spray tanning, your first thought might be glowing brides, beach-ready babes, or women prepping for special events. But let’s get something straight: sunless tanning isn’t just for women anymore.  ๐Ÿง” 
3 men on a fence, laughing
Its a Lifestyle!

Today’s modern man is investing in his appearance — and a spray tan is quickly becoming a key part of the self-care toolkit. Whether he’s prepping for a wedding, a vacation, or just wants to look his best, men are showing up for the glow.

If you're a spray tan artist or beauty pro who hasn't started marketing to men, you could be missing out on a booming opportunity. Let's break down exactly why men are saying yes to spray tans — and how you can tap into this growing client base.


1. A Bronzed Glow Looks Masculine and Confident

A spray tan isn’t about looking overly done — it’s about enhancing what’s already there. A subtle tan gives the skin a healthy, sun-kissed tone that hints at an active, outdoor lifestyle. Think: weekends at the cottage, golf trips, hikes, and beach days.

For many men, a sunless tan feels masculine, sporty, and attractive — especially when applied professionally with a natural finish. Even a light layer of color can help clients feel fresher and more confident in their own skin.


2. Spray Tans Help Hide Skin Imperfections

Scars, stretch marks, uneven tone — we all have them. But for men who might be self-conscious about their skin, a spray tan offers a quick and natural-looking way to blur those imperfections.

Quality sunless tanning solutions even out skin tone, minimize redness or dryness, and leave a soft, bronzed finish that’s subtle and smooth — never orange or overdone. This boost in appearance often leads to a boost in self-esteem too.


3. Spray Tans Can Enhance Muscle Definition

Want to look more sculpted without stepping into a gym? Strategic tanning is a game-changer. With the right application and contouring techniques, a spray tan can accentuate chest, abs, arms, and legs — creating the illusion of a more defined, toned physique.

Even if your male clients aren’t regulars at the gym, a pro-level tan can help them look leaner, stronger, and ready to hit the beach (or the boardroom) with confidence.


4. Professional Solutions Support Healthy, Hydrated Skin

Men’s skin tends to be thicker and can often be dry or rough — especially if they’re not used to regular grooming routines. That’s why choosing the right tanning solution matters.

At New Gorgeous, we use premium, all-natural formulas enriched with DHA and skin-nourishing ingredients that hydrate, soften, and smooth the skin. There’s no heavy fragrance, no sticky feel, and definitely no glitter.

Just a clean, even tan that looks and feels incredible.


It’s Time to Market to Men

Here’s the truth: men want to look good, too — and many are more open than ever to services that make them feel confident and cared for. As a beauty business owner, your job is to show them that spray tanning is a safe, quick, and effective way to do just that.

Start updating your marketing. Add male-focused messaging to your website, your social media, and your appointment booking systems. Show before-and-afters of male clients, talk about the benefits openly, and make your space feel welcoming to everyone.


Ready to Glow Beyond Limits?

At New Gorgeous, we’re here to support spray tan artists who are ready to grow — and glow. Our gender-neutral, pro-grade formulas go on silky smooth and are designed with every client in mind.

✨ Want to start offering services for men? Need support marketing to a broader audience?
Let’s make it happen. Contact us today and take your business to the next level.

Saturday, June 14, 2025

How Hormones Impact Your Spray Tan

 

Science Behind Your Glow 

girl sitting reading, she is looking down and has a white hat on

How Hormones Impact Your Spray Tan

Author | Darlene Clattenburg | May 29, 2025 | Sunless Sessions Blog

Have you ever booked a spray tan and noticed it didn't turn out quite like last time—maybe it faded faster, looked uneven, or didn’t develop as dark? You’re not imagining things. The answer could lie beneath the surface—literally.

Welcome to the Sunless Sessions blog, where beauty meets science. In this post, we explore the powerful relationship between your hormonal cycle and your spray tan results. Understanding this connection can help you better plan your appointments and maintain that sunless glow longer.


How Hormones Affect Your Spray Tan:

Your body’s hormonal shifts—especially those related to your menstrual cycle—can directly affect your skin's texture, hydration, and cell turnover, all of which impact how your spray tan develops and fades.

Let’s break it down:


1. Estrogen: Your Glow-Boosting Hormone

When estrogen levels are high—typically during the follicular phase of your cycle—your skin tends to be more elastic and hydrated. This means it’s in prime condition to absorb DHA (the active ingredient in sunless tanning solution), resulting in a smoother, more even tan that lasts longer.

Spray tan tip: Book your appointment during this phase for your best results!


2. Progesterone: The Dryness Factor

As progesterone peaks during the luteal phase, many women notice an increase in skin dryness or sensitivity. Dry skin may cause patchy or uneven development and faster fading, especially on areas like the elbows, knees, and hands.

Spray tan tip: Step up your moisturizing game during this phase—hydrated skin is happy, glowy skin.


3. Melanocyte-Stimulating Hormone (MSH): 

While MSH doesn’t directly influence DHA-based spray tans, it does impact your natural pigmentation and may fluctuate during pregnancy or due to medical conditions. Higher levels of MSH can result in a deeper natural tan—and may also affect how rich your spray tan appears.

Spray tan tip: Communicate any hormonal changes to your technician to adjust solution strength or prep advice.


Maximizing Your Spray Tan Results—Any Time of the Month:

Regardless of where you are in your cycle, these expert tips will help you achieve a flawless spray tan:

๐Ÿ’ฅExfoliate 24 hours before your session to remove dead skin cells for a smooth, even base.

๐Ÿ’ฅHydrate daily, especially after tanning, to extend your glow and prevent patchiness.  

๐Ÿ’ฅAvoid sweat and tight clothing immediately after your tan to prevent smudging or transfer.

๐Ÿ’ฅTalk to your spray tan professional about your cycle and skin condition so they can customize the session for you.


Final Thoughts: Sync Your Tan With Your Cycle:

At Liquid Sunshine, we believe in empowering our clients with knowledge. By understanding how your body’s natural hormonal rhythms influence your tan, you can work with your cycle—not against it—to achieve that radiant, bronzed look you love.

So next time you schedule your spray tan, consider your hormones, prep smart, and let your glow do the talking!


Ready to book your next session or chat about your specific skin goals?


Contact the experts at Liquid Sunshine Spray Tan for personalized advice and results-driven tanning services.

#spraytanandhormones #spraytanskincare #sunlessglowtips 

#followyourglow

Liquid Sunshine Mobile Spray Tan