Building Your Personal Spray Tan Brand: Why It Matters (and How It Affects Your Prices)
Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | August 9, 2025

Discover how building your personal spray tan brand can help you stand out, attract loyal clients, and charge premium prices. Tips for aspiring spray tan artists to grow their business and income.

Why Your Personal Spray Tan Brand Is the Key to Success:

If you want to go from “side hustle” to full-time spray tan boss, you need more than flawless technique—you need a brand.

Your personal spray tan brand is what sets you apart, creates trust, and ultimately lets you raise your prices. Without it, you’ll always be competing on discounts instead of building a profitable, sustainable business.

What Is a Personal Spray Tan Brand?

Your brand isn’t just a cute logo or Instagram feed (though those help). It’s the feeling and reputation you create around your business. It sets you apart from other like businesses.

A strong personal brand includes:

The way you show up online and in person
The story behind why you spray tan
The client experience from booking to bronzing
Your professionalism, consistency, and vibe

Bottom line: your brand is your business personality. And it’s what clients are really paying for.

How Branding Impacts Spray Tan Prices:

Here’s the truth bomb: people don’t just pay for a spray tan, they pay for how your brand makes them feel.

✨ A budget brand attracts bargain hunters.
✨ A professional brand attracts loyal clients.
✨ A luxury brand attracts brides and special events (the clients who pay premium prices without blinking).

Same skill. Different brand. Totally different income.

Spray tan pricing by brand level:

Beginner brand: $30–$40 per tan
Growing brand: $50–$65 per tan
Established brand: $70–$100+ per tan

Your spray tanning technique doesn’t change—but your brand perception does.

5 Steps to Build Your Spray Tan Brand (and Charge More):

Define your vibe. Are you luxury and glam? Or fun and approachable? Choose and stick with it across everything you do.
Show up online. Keep your Instagram, website, and Google listing clean, professional, and consistent.
Focus on client experience. From first inquiry to aftercare, make every touchpoint feel intentional and elevated.
Put your face in your brand. Share your story and your “why.” People connect with people, not just tans.
Raise your prices with confidence. When your brand backs it up, clients happily pay more.

The Glow-Up Truth:

Boss lady real talk: your personal brand is the difference between charging drugstore prices and designer prices.

Build your brand intentionally and you’ll attract better clients, set stronger prices, and grow a spray tan business that gives you financial freedom and a lifestyle you love.

✨ Remember: you’re not just selling spray tans—you’re selling confidence, trust, and a luxury experience. The stronger your brand, the higher your prices can climb.

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Tuesday, August 26, 2025