Business Seasons: Why Slow Times Don’t Mean Failure 

Why Slow Times Don’t Mean Failure | Liquid Sunshine Spray Tan

Author: Darlene Clattenburg | Liquid Sunshine Tan | August 23, 2025

Every business has highs and lows. Learn how client behavior impacts sales, why slow seasons are normal, and how to stay motivated until the boom returns.

The Rollercoaster Nobody Warns You About 🎢

If you’ve been in business for more than five minutes, you already know the truth: some years are booming, and other years are quieter than a library on a Monday morning. And before you panic—no, it doesn’t always mean you’re doing something wrong.

Most of the time? It’s Consumer Behavior. 👪

Think back to the COVID years. Nobody was traveling. Nobody was hitting the beach. Sunglass sales dropped like a bad habit. But the moment borders opened? Sunglasses flew off shelves faster than cinnamon buns at a Sunday bake sale.

That’s the power of client behavior. And it’s the same for beauty, spray tanning, and service industries in general.

Reflect on your business strategies: Are you following your business policies & procedures?

Are you following the important C's in business. Consistency  Clarity & Consumers

Why Slow Seasons Happen: 

Slow sales are not the end of the world. They’re usually the result of things like:

• Shifts in client priorities (think weddings, vacations, holidays).

• Global or local events (COVID, recessions, travel restrictions).

• Seasonal behavior (hello, summer spray tan rush vs. winter slowdowns).

Business isn’t broken—it’s just breathing.

What to Do During a Slow Season: 💬

Here’s where most entrepreneurs mess up: they treat the slow season like a death sentence. Instead, you need to use it as your growth zone.

✔️ Market like crazy. Stay visible so when clients are ready, they remember you.
✔️ Sharpen your skills. Take a class, upgrade your technique, or learn new business tools.
✔️ Build client relationships. Engage on social, check in, offer value—because loyalty brings them back.
✔️ Prep for the boom. Use downtime to streamline your booking system, freshen up your website, or create new offers.

Remember, the people who win in business are the ones who don’t quit when it’s quiet.

The Encouragement You Need Right Now:

If you’re in a slow season, hear me loud and clear: this is temporary. You’re not failing. You’re building. When the season shifts—and it will—you’ll be ready to catch that wave.

Business has seasons. The key is to stay standing when the boom hits.

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Final Glow:

Your next busy season could be right around the corner. Don’t throw in the towel five minutes before your breakthrough.

Keep showing up, keep glowing, and always—
#followyourglow ✨

Darlene