 |
| Brand Ambassador |
Spray Tan Brand Ambassadors:
The Pros, Cons & Legal Must-Haves for Growing Your Business
Author | Darlene Clattenburg | October 30, 2025
💬 Let’s Talk Truth About “Free Tans for Content”
When you’re just starting your spray tan business, it’s tempting to offer a few “free tans for content.”
The logic seems simple: I’ll get photos, exposure, and social media buzz — everyone wins, right?
Not so fast.
Without clear boundaries and agreements, your “content models” can quickly turn into brand headaches — using your before-and-after photos for other spray tan artists, promoting your competitors, or undercutting your brand before it’s even built.
That’s why understanding what a Brand Ambassador really is (and isn’t), how they differ from Affiliates, and how to protect yourself legally is essential for building a professional, profitable, and respected sunless spray tan business.