The Spray Tan Industry:
3 Mistakes New Artists Make When Trying to Get Clients
(And How to Fix Them)
Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | Sunless Academy | Nov. 30, 2025
The spray tan industry is booming — it’s low-barrier, high-demand, and an incredible way to turn a passion for beauty into a thriving business. But here’s the thing: many new spray tan artists jump in thinking clients will magically show up if they “post pretty pictures” or undercut prices.
Spoiler alert: it doesn’t work that way.
If you’re a new artist struggling to get clients, you’re not alone — and the solution isn’t luck, it’s strategy. Here are three common mistakes beginners make and how to fix them.