The Spray Tan Industry: 3 Mistakes New Artists Make When Trying to Get Clients (And How to Fix Them)

 The Spray Tan Industry: 

3 Mistakes New Artists Make When Trying to Get Clients 

(And How to Fix Them)

Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | Sunless Academy | Nov. 30, 2025

The spray tan industry is booming — it’s low-barrier, high-demand, and an incredible way to turn a passion for beauty into a thriving business. But here’s the thing: many new spray tan artists jump in thinking clients will magically show up if they “post pretty pictures” or undercut prices. 

Spoiler alert: it doesn’t work that way.

If you’re a new artist struggling to get clients, you’re not alone — and the solution isn’t luck, it’s strategy. Here are three common mistakes beginners make and how to fix them.

Spray Tan Artist Safety: Protecting Yourself as a Mobile or Home Studio Sunless Professional

Spray tan artists—especially mobile techs and home-studio professionals—need strong safety protocols to protect themselves from inappropriate inquiries, unsafe locations, and red-flag messages. Clear client screening, firm boundaries, and consistent safety routines ensure your sunless business stays secure, professional, and stress-free.

Spray Tan Brand Ambassadors: The Pros, Cons & Legal Must-Haves for Growing Your Business

Brand Ambassador

Spray Tan Brand Ambassadors: 

The Pros, Cons & Legal Must-Haves for Growing Your Business

Author | Darlene Clattenburg | October 30, 2025

💬 Let’s Talk Truth About “Free Tans for Content”

When you’re just starting your spray tan business, it’s tempting to offer a few “free tans for content.”
The logic seems simple: I’ll get photos, exposure, and social media buzz — everyone wins, right?

Not so fast.

Without clear boundaries and agreements, your “content models” can quickly turn into brand headaches — using your before-and-after photos for other spray tan artists, promoting your competitors, or undercutting your brand before it’s even built.

That’s why understanding what a Brand Ambassador really is (and isn’t), how they differ from Affiliates, and how to protect yourself legally is essential for building a professional, profitable, and respected sunless spray tan business.