Tuesday, August 26, 2025

Building Your Personal Spray Tan Brand: Why It Matters (and How It Affects Your Prices)

Building Your Personal Spray Tan Brand: Why It Matters (and How It Affects Your Prices)
Author | Darlene Clattenburg | Liquid Sunshine Spray Tan | August 9, 2025

Discover how building your personal spray tan brand can help you stand out, attract loyal clients, and charge premium prices. Tips for aspiring spray tan artists to grow their business and income.

Why Your Personal Spray Tan Brand Is the Key to Success:

If you want to go from “side hustle” to full-time spray tan boss, you need more than flawless technique—you need a brand.

Your personal spray tan brand is what sets you apart, creates trust, and ultimately lets you raise your prices. Without it, you’ll always be competing on discounts instead of building a profitable, sustainable business.

What Is a Personal Spray Tan Brand?

Your brand isn’t just a cute logo or Instagram feed (though those help). It’s the feeling and reputation you create around your business. It sets you apart from other like businesses.

A strong personal brand includes:

The way you show up online and in person
The story behind why you spray tan
The client experience from booking to bronzing
Your professionalism, consistency, and vibe

Bottom line: your brand is your business personality. And it’s what clients are really paying for.

How Branding Impacts Spray Tan Prices:

Here’s the truth bomb: people don’t just pay for a spray tan, they pay for how your brand makes them feel.

✨ A budget brand attracts bargain hunters.
✨ A professional brand attracts loyal clients.
✨ A luxury brand attracts brides and special events (the clients who pay premium prices without blinking).

Same skill. Different brand. Totally different income.

Spray tan pricing by brand level:

Beginner brand: $30–$40 per tan
Growing brand: $50–$65 per tan
Established brand: $70–$100+ per tan

Your spray tanning technique doesn’t change—but your brand perception does.

5 Steps to Build Your Spray Tan Brand (and Charge More):

Define your vibe. Are you luxury and glam? Or fun and approachable? Choose and stick with it across everything you do.
Show up online. Keep your Instagram, website, and Google listing clean, professional, and consistent.
Focus on client experience. From first inquiry to aftercare, make every touchpoint feel intentional and elevated.
Put your face in your brand. Share your story and your “why.” People connect with people, not just tans.
Raise your prices with confidence. When your brand backs it up, clients happily pay more.

The Glow-Up Truth:

Boss lady real talk: your personal brand is the difference between charging drugstore prices and designer prices.

Build your brand intentionally and you’ll attract better clients, set stronger prices, and grow a spray tan business that gives you financial freedom and a lifestyle you love.

✨ Remember: you’re not just selling spray tans—you’re selling confidence, trust, and a luxury experience. The stronger your brand, the higher your prices can climb.

Spray Tan Safety Tips: A Professional’s Guide for Client & Spray Tan Artist

Spray Tan Safety Tips: A Professional’s Guide for Mobile Artists
Safety Checklist

Author | Darlene Clattenburg | Liquid Sunshine Spray Tan Society | August 2, 2024

Spray tanning has skyrocketed in popularity as the safe way to achieve that perfect glow. But whether you’re in a studio or bringing the tan directly to your client’s home, safety should always come first. Mobile spray tan artists face unique challenges, but with the right precautions, you can deliver flawless results while keeping everyone healthy. Let’s dive into the essentials of spray tan safety for professionals on the move.

Understanding the Basics of Spray Tan Safety

Whether you’re a seasoned spray tan pro or just starting your mobile service, these core tips keep your clients happy and their skin protected:

1. Skin Preparation

Before any tanning session, advise clients to exfoliate thoroughly. Removing dead skin cells creates a smooth canvas, ensuring an even, streak-free tan.

2. Protective Measures

Both you and your client should wear goggles and masks to prevent inhalation or contact with the tanning solution. Safety is glamorous too!

3. Ventilation

For mobile spray tanning, proper airflow is critical. Even in small home spaces, portable fans or open windows can help disperse the tanning mist, keeping the air clean and breathable.

Choosing the Right Products for Safe Tanning

Quality products are the backbone of safe, professional spray tanning. Keep these in mind:

Ingredient Check: Opt for tanning solutions free from harsh chemicals and allergens. Natural, skin-friendly ingredients reduce the risk of irritation.
Patch Testing: Always perform a patch test on a small area of skin to ensure your client won’t have an adverse reaction.

Mobile Spray Tan Safety Tips

Mobile spray tan artists face extra considerations since you’re setting up in different environments. Here’s how to stay safe on the go:

Sanitize Equipment and Space: Carry disinfectants and wipes to clean spray guns, hoses, and any surfaces your client may touch.
Secure Your Work Area: Protect floors, furniture, and fabrics with portable tarps or disposable sheets to prevent accidental stains.
Control the Mist: Use adjustable spray booths or shields when possible to keep the solution contained and prevent overspray in confined spaces.
Client Comfort: Make sure there’s enough ventilation and room to move, especially in smaller homes or apartments.

Post-Treatment Care: Keeping the Glow Safe

The session doesn’t end when the spray gun shuts off. Post-care is crucial for skin health and tan longevity:

Hydration: Encourage clients to moisturize daily. Well-hydrated skin keeps the tan smooth and long-lasting.
Avoid Irritants: Tell clients to skip hot showers, saunas, and vigorous exercise immediately after the tan.
Sun Protection: Remind clients that spray tans do not protect against UV rays. SPF is still a must.

Spray Tan Safety Tips: A Professional’s Guide for Client & Spray Tan Artist

Author | Darlene Clattenburg | August 2, 2025

Why Safety Equals Stunning Results:

Safety isn’t just a checklist—it’s the foundation of your professionalism. By following strict safety protocols, selecting high-quality products, and emphasizing proper aftercare, mobile spray tan artists can deliver safe, beautiful, and repeatable results every time.

Remember: safety first, glow second!

By embracing these spray tanning safety measures—especially in a mobile setting—you not only protect your clients’ skin but also elevate your reputation as a skilled, responsible, and sought-after spray tan artist.

Now Let's Talk About You!- The Mobile Spray Tan Artist:

Tell another person your clients address, time of appointment and expected finish time. You will then contact that person with the appropriate "Code Word" that you are safe.
If you do not use the "Code Word" - Your person moves into "Plan Mode".
Place your car keys in a spot that will be easy to grab - don't worry about equipment - it is replaceable - You are not! [I still do this]
Preferably, keep your phone on you. Great to take a before & after picture. Turn on your phones "Safety App". Press record until you feel safe.
Park your car in a way that it is easy and fast to leave. Hook up a 360 camera [if possible]
Have a person travel with you to your appointment.
I am including a MOBILE SPRAY TAN SAFETY CHECKLIST.

Business Seasons: Why Slow Times Don’t Mean Failure 🌞 🌞 🌞

Business Seasons: Why Slow Times Don’t Mean Failure

Why Slow Times Don’t Mean Failure | Liquid Sunshine Spray Tan

Author: Darlene Clattenburg | Liquid Sunshine Tan | August 23, 2025

Every business has highs and lows. Learn how client behavior impacts sales, why slow seasons are normal, and how to stay motivated until the boom returns.

The Rollercoaster Nobody Warns You About 🎢

If you’ve been in business for more than five minutes, you already know the truth: some years are booming, and other years are quieter than a library on a Monday morning. And before you panic—no, it doesn’t always mean you’re doing something wrong.

Most of the time? It’s Consumer Behavior. 👪

Think back to the COVID years. Nobody was traveling. Nobody was hitting the beach. Sunglass sales dropped like a bad habit. But the moment borders opened? Sunglasses flew off shelves faster than cinnamon buns at a Sunday bake sale.

That’s the power of client behavior. And it’s the same for beauty, spray tanning, and service industries in general.

Reflect on your business strategies: Are you following your business policies & procedures?

Are you following the important C's in business. Consistency Clarity & Consumers

Why Slow Seasons Happen:

Slow sales are not the end of the world. They’re usually the result of things like:

Shifts in client priorities (think weddings, vacations, holidays).
Global or local events (COVID, recessions, travel restrictions).
Seasonal behavior (hello, summer spray tan rush vs. winter slowdowns).

Business isn’t broken—it’s just breathing.

What to Do During a Slow Season: 💬

Here’s where most entrepreneurs mess up: they treat the slow season like a death sentence. Instead, you need to use it as your growth zone.

✔️ Market like crazy. Stay visible so when clients are ready, they remember you.
✔️ Sharpen your skills. Take a class, upgrade your technique, or learn new business tools.
✔️ Build client relationships. Engage on social, check in, offer value—because loyalty brings them back.
✔️ Prep for the boom. Use downtime to streamline your booking system, freshen up your website, or create new offers.

Remember, the people who win in business are the ones who don’t quit when it’s quiet.

The Encouragement You Need Right Now:

If you’re in a slow season, hear me loud and clear: this is temporary. You’re not failing. You’re building. When the season shifts—and it will—you’ll be ready to catch that wave.

Business has seasons. The key is to stay standing when the boom hits.

Final Glow:

Your next busy season could be right around the corner. Don’t throw in the towel five minutes before your breakthrough.

Keep showing up, keep glowing, and always—
#followyourglow ✨

Darlene

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Tuesday, August 26, 2025