🧔 Why More Men Are Booking Spray Tans — And Why Your Business Should Be Ready

When you think of spray tanning, your first thought might be glowing brides, beach-ready babes, or women prepping for special events. But let’s get something straight: sunless tanning isn’t just for women anymore.

Its a Lifestyle!

Today’s modern man is investing in his appearance — and a spray tan is quickly becoming a key part of the self-care toolkit. Whether he’s prepping for a wedding, a vacation, or just wants to look his best, men are showing up for the glow.

If you're a spray tan artist or beauty pro who hasn't started marketing to men, you could be missing out on a booming opportunity. Let's break down exactly why men are saying yes to spray tans — and how you can tap into this growing client base.

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1. A Bronzed Glow Looks Masculine and Confident

A spray tan isn’t about looking overly done — it’s about enhancing what’s already there. A subtle tan gives the skin a healthy, sun-kissed tone that hints at an active, outdoor lifestyle. Think: weekends at the cottage, golf trips, hikes, and beach days.

For many men, a sunless tan feels masculine, sporty, and attractive — especially when applied professionally with a natural finish. Even a light layer of color can help clients feel fresher and more confident in their own skin.

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2. Spray Tans Help Hide Skin Imperfections

Scars, stretch marks, uneven tone — we all have them. But for men who might be self-conscious about their skin, a spray tan offers a quick and natural-looking way to blur those imperfections.

Quality sunless tanning solutions even out skin tone, minimize redness or dryness, and leave a soft, bronzed finish that’s subtle and smooth — never orange or overdone. This boost in appearance often leads to a boost in self-esteem too.

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3. Spray Tans Can Enhance Muscle Definition

Want to look more sculpted without stepping into a gym? Strategic tanning is a game-changer. With the right application and contouring techniques, a spray tan can accentuate chest, abs, arms, and legs — creating the illusion of a more defined, toned physique.

Even if your male clients aren’t regulars at the gym, a pro-level tan can help them look leaner, stronger, and ready to hit the beach (or the boardroom) with confidence.

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4. Professional Solutions Support Healthy, Hydrated Skin

Men’s skin tends to be thicker and can often be dry or rough — especially if they’re not used to regular grooming routines. That’s why choosing the right tanning solution matters.

At New Gorgeous, we use premium, all-natural formulas enriched with DHA and skin-nourishing ingredients that hydrate, soften, and smooth the skin. There’s no heavy fragrance, no sticky feel, and definitely no glitter.

Just a clean, even tan that looks and feels incredible.

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It’s Time to Market to Men

Here’s the truth: men want to look good, too — and many are more open than ever to services that make them feel confident and cared for. As a beauty business owner, your job is to show them that spray tanning is a safe, quick, and effective way to do just that.

Start updating your marketing. Add male-focused messaging to your website, your social media, and your appointment booking systems. Show before-and-afters of male clients, talk about the benefits openly, and make your space feel welcoming to everyone.

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Ready to Glow Beyond Limits?

At New Gorgeous, we’re here to support spray tan artists who are ready to grow — and glow. Our gender-neutral, pro-grade formulas go on silky smooth and are designed with every client in mind.

✨ Want to start offering services for men? Need support marketing to a broader audience?
Let’s make it happen. Contact us today and take your business to the next level.

Get the Most Out of Your Spray Tan Machine with These Simple Tips!

How Hormones Impact Your Spray Tan

 

Science Behind Your Glow 

How Hormones Impact Your Spray Tan

Author | Darlene Clattenburg | May 29, 2025 | Sunless Sessions Blog

Have you ever booked a spray tan and noticed it didn't turn out quite like last time—maybe it faded faster, looked uneven, or didn’t develop as dark? You’re not imagining things. The answer could lie beneath the surface—literally.

Welcome to the Sunless Sessions blog, where beauty meets science. In this post, we explore the powerful relationship between your hormonal cycle and your spray tan results. Understanding this connection can help you better plan your appointments and maintain that sunless glow longer.

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How Hormones Affect Your Spray Tan:

Your body’s hormonal shifts—especially those related to your menstrual cycle—can directly affect your skin's texture, hydration, and cell turnover, all of which impact how your spray tan develops and fades.

Let’s break it down:

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1. Estrogen: Your Glow-Boosting Hormone

When estrogen levels are high—typically during the follicular phase of your cycle—your skin tends to be more elastic and hydrated. This means it’s in prime condition to absorb DHA (the active ingredient in sunless tanning solution), resulting in a smoother, more even tan that lasts longer.

Spray tan tip: Book your appointment during this phase for your best results!

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2. Progesterone: The Dryness Factor

As progesterone peaks during the luteal phase, many women notice an increase in skin dryness or sensitivity. Dry skin may cause patchy or uneven development and faster fading, especially on areas like the elbows, knees, and hands.

Spray tan tip: Step up your moisturizing game during this phase—hydrated skin is happy, glowy skin.

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3. Melanocyte-Stimulating Hormone (MSH): 

While MSH doesn’t directly influence DHA-based spray tans, it does impact your natural pigmentation and may fluctuate during pregnancy or due to medical conditions. Higher levels of MSH can result in a deeper natural tan—and may also affect how rich your spray tan appears.

Spray tan tip: Communicate any hormonal changes to your technician to adjust solution strength or prep advice.

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Maximizing Your Spray Tan Results—Any Time of the Month:

Regardless of where you are in your cycle, these expert tips will help you achieve a flawless spray tan:

💥Exfoliate 24 hours before your session to remove dead skin cells for a smooth, even base.

💥Hydrate daily, especially after tanning, to extend your glow and prevent patchiness.  

💥Avoid sweat and tight clothing immediately after your tan to prevent smudging or transfer.

💥Talk to your spray tan professional about your cycle and skin condition so they can customize the session for you.

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Final Thoughts: Sync Your Tan With Your Cycle:

At Liquid Sunshine, we believe in empowering our clients with knowledge. By understanding how your body’s natural hormonal rhythms influence your tan, you can work with your cycle—not against it—to achieve that radiant, bronzed look you love.

So next time you schedule your spray tan, consider your hormones, prep smart, and let your glow do the talking!

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Ready to book your next session or chat about your specific skin goals?

Contact the experts at Liquid Sunshine Spray Tan for personalized advice and results-driven tanning services.

#spraytanandhormones #spraytanskincare #sunlessglowtips 

#followyourglow

Liquid Sunshine Mobile Spray Tan

The Power of Add-On Services in Your Spray Tanning Business

Maximizing Revenue and Client Satisfaction

Author| Darlene Clattenburg | May 20, 2025 | Sunless Sessions Blog

That Confidence glow!

In the ever-evolving beauty and wellness industry, standing out isn’t just an advantage—it’s essential. While delivering flawless spray tans is the heart of your business, incorporating add-on services can elevate both your client experience and your ROI. These value-packed extras not only enhance the final result, but they also build customer loyalty and increase Your earning potential.

If you’re ready to offer more than just a tan, this guide will walk you through must-have spray tan add-ons—like PH Spray, Hydrating Top Coat, shimmer drops, DHA boosters, and setting powders—that can transform your service menu and wow your clients.

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1. Hydrate & Delight with Spray Tan Hydrating Spray   $5 to $10 extra

A spray tanning top coat is more than just a luxurious extra—it’s a skin-loving enhancement. This finishing spray adds a light, hydrating layer that helps lock in the tan and extend its life. Bonus: many top coats are lightly scented, leaving your clients with that just-stepped-out-of-the-spa glow (and smell). It’s the perfect upsell for clients who want their tan to last longer and feel pampered doing it.

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2. Prime Like a Pro with Spray Tan PH Balancing Spray  $5 to $10 extra

Prepping the skin before tanning is key, and a base coat helps you do it like a pro. This add-on balances the skin’s pH levels, reduces patchiness, and promotes an even application. Think of it as the primer before makeup—it sets the stage for perfection. Clients who try it once will love the smoother, longer-lasting results.

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3. Add a Touch of Magic with Shimmer Drops        $5 extra

For clients who want a radiant, red carpet-worthy finish, shimmer drops are your golden ticket—literally. Available in shades like platinum or gold, these drops can be mixed into your solution or applied afterward for that extra sparkle. Whether they’re prepping for a night out or a special event, shimmer drops deliver that head-turning glow.

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4. Deepen the Tan with DHA Boosting Drops        $5 extra

Some clients love going bold, and DHA boosting drops help you give them exactly what they want. Ideal for those with deeper skin tones or anyone who wants a richer result, these concentrated drops intensify the color while maintaining a natural appearance. They’re perfect for hard-to-tan skin types or clients who want that tropical vacation-level bronze.

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5. Lock It All In with Sunless Setting Powder        $5 to $10 extra

Let’s talk practicality. Sunless setting powder is a total game-changer, especially for busy clients on the go. This weightless powder sets the tan instantly, reducing stickiness and minimizing transfer to clothing or sheets. It’s a small add-on with a big impact—clients leave feeling fresh, confident, and ready to take on the day.     Want a recipe?

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Final Thoughts: Small Upgrades, Big Rewards

Adding these extras to your service menu isn’t just about revenue—it’s about results. You’re giving clients a premium experience from start to finish, and that creates return business and glowing referrals.

In a competitive sunless tanning market, the businesses that thrive are the ones that offer more than just a tan. By curating thoughtful, high-value add-on services, you position your brand as a go-to destination for beauty, confidence, and top-tier care.

So go ahead—let your spray tanning business shine brighter than ever with innovative enhancements that leave your clients raving.

Glow smarter. Earn more. And give your clients the VIP treatment they deserve. 💫

#followyourglow

Liquid Sunshine Mobile Spray Tan

Why Did My Spray Tan Rinse Off? Understanding Absorption Issues & How to Fix

 

 A Deeper Look Into Absorption Issues

Author |Darlene Clattenburg | May 11, 2025 | Sunless Sessions Blog

Discover why spray tans sometimes rinse off too soon and how absorption issues play a role. Learn tips and tools for flawless, lasting results.

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Why Did My Spray Tan Rinse Off? 

If you've ever had a client ask, “Why did my spray tan rinse off?”—you're not alone. It's a common concern in the sunless tanning world, and the answer often comes down to one major factor: absorption issues. Let’s explore why absorption matters and how to solve this challenge for long-lasting, flawless tans.

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🧽 Think of Skin Like a Sponge:

Imagine trying to soak water into a sponge that’s already wet—it doesn’t take much in. The same goes for skin. If the skin is saturated with oils, lotions, or isn’t properly exfoliated, it won’t absorb tanning solution effectively. The result? Patchiness, streaks, or a tan that rinses off too soon.

Healthy, well-prepped skin acts like a dry sponge: it soaks in the solution evenly, creating a smooth, bronzed finish that lasts.

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⚠️ Why Absorption Issues Happen:

Absorption problems often occur when:

• There are leftover products on the skin (lotions, deodorant, makeup)

• Dead skin cells haven’t been exfoliated away

• The skin’s pH is imbalanced

• There’s excess oil or moisture just before application

All of these factors prevent the tanning solution from bonding effectively with the outermost skin layer, which means your beautiful bronze might wash away in the first rinse.

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💡 The Solution: PREPARE Your Skin:

To overcome absorption issues, introduce a pre-tan treatment like Prepare into your spray tan routine.

What is Prepare?
Prepare is a professional pre-tan prep spray that helps cleanse the skin of excess oils and surface residue. What makes it unique? It contains gentle exfoliating loofah particles that:

• Remove leftover lotions or oils

• Open up the pores

• Smooth out the skin’s surface

The result is clean, balanced skin that’s ready to absorb tanning solution evenly and effectively.

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✅ Pro Tips to Prevent Rinse-Off Tans:

• Educate clients on proper skin prep: exfoliate 24 hours before and arrive with clean, product-free skin.

• Use Prepare before every session to ensure the skin is primed and oil-free.

• Avoid applying tanning solution over wet or freshly moisturized areas.

• Perform a light mist test to ensure the solution is absorbing well on dry skin zones.

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✨ Final Thoughts: Prep is Everything:

Absorption issues are one of the biggest culprits behind disappointing spray tan results—but they’re also one of the easiest to fix. By treating the skin like the “canvas” it is and ensuring it’s clean, dry, and properly prepped, you set the stage for an even, lasting glow.

Add Prepare to your toolkit and never worry about rinse-off tans again. The right prep can take your spray tan services from good to exceptional.

#followyourglow

Liquid Sunshine Mobile Spray Tan    Enjoy a Spray Tan Checklist!

Why Are Feet & Hands Discolored After a Spray Tan? Causes & How to Fix It

Master Spray Tan

Why Do Feet & Hands Get 

Discolored After a Spray Tan?

  Author | Darlene Clattenburg | May 10, 2025 | Sunless Sessions Blog

 Have you ever finished a spray tan session only to notice your feet   looking darker, patchy, or oddly tinted? You’re not alone! Discolored feet   are a common concern — but the good news is, it’s totally preventable.

In this post, we’ll break down why it happens, and how to avoid spray tan feet & hands mishaps with simple, effective solutions.   

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💡 Why Do Feet & Hands Get Discolored After a Spray Tan?

1. No Protective Barrier

Feet are naturally drier and more porous — so without protection, they absorb more tanning solution. This leads to patchy or overly dark results, especially on the soles and toes.

2. Over-Application

Spraying too much solution directly on the feet & Hands or uneven distribution can result in splotchy, uneven coloring. Less is definitely more when it comes to this area! Spray a light coat, farther away and blend with a kabuki brush.

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✅ How to Prevent Spray Tan Discoloration on Feet & Hands

1. Use Sticky Feet or Towels

Place sticky feet pads or a clean towel under your feet to prevent direct contact with the solution. This acts as a simple but effective barrier.

2. Apply Barrier Cream

Before your session, apply barrier cream on the tops and sides of your feet, toes, and ankles. Focus on dry spots — they’re prone to over-absorption.

3. Mist Lightly 

Your technician should apply a light mist or “feather out” the product around the feet. A gentle, even spray will prevent blotchy spots. Blend with a kabuki brush.

4. Position Properly

Standing with feet slightly apart helps avoid pooling or dripping. Ask your tech for proper stance instructions — it makes a difference!

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✨ Final Thoughts

Discolored feet & hands can take away from an otherwise flawless glow, but with a few smart steps — like using sticky feet, barrier cream, and expert technique — you can enjoy even, streak-free results from head to toe.

#followyourglow

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Liquid Sunshine Mobile Spray Tan

What Makes Sunless Tanning Work? Let’s Talk DHA!

What Makes Sunless Tanning Work? 

Author | Darlene Clattenburg | May 10, 2025 | Sunless Sessions Blog

Let’s Talk DHA! Sunless tanning products—like the professional-grade solutions from Nuda Canada—deliver that beautiful bronzed glow thanks to a powerhouse ingredient called DHA (dihydroxyacetone). 

DHA is a colorless compound that reacts with the amino acids on the outer layer of your skin, creating a natural-looking tan without the need for UV exposure. DHA is non-toxic, and your skin doesn’t absorb it into the body. It only affects the top layer of dead skin cells, which naturally shed every few days. That’s why a sunless tan typically lasts 7 to 10 days, depending on your skin type, preparation and aftercare routine. 

Originally discovered in the 1920s by German scientists, DHA made its debut in tanning products like Coppertone’s QT in the 1960s. However, early formulas were known to cause an orange tint. Thanks to decades of innovation, modern formulas now create flawless, sun-kissed results with natural fading. 

In 1973, the FDA approved DHA for use in cosmetic tanning products—making it the only active ingredient officially recognized for sunless tanning. Today’s professional-grade products contain 1% to 15% DHA, with higher concentrations delivering a deeper tan. The solutions typically fall within the 5% to 15% DHA range—ideal for customized tanning based on skin tone and desired results. 

Applied with professional spray tan techniques, these tans develop beautifully and won’t sweat off or rinse away with water. With proper care, you can enjoy a radiant glow for more than a week. 

As awareness grows about the risks of UV damage and skin cancer, DHA-based sunless tanning is the safe, effective alternative to traditional tanning beds. Whether you’re a salon professional, mobile technician, or beauty boss looking to offer premium results, Nuda Canada has you covered. 

🌞 Get started with a gorgeous glow today it's the luxury tan you deserve—no sun required! 

 #followyourglow 

                                                                        Mobile Spray Tan Checklist

Liquid Sunshine Mobile Spray Tan

Achieve a Flawless, Natural Glow Spray Tan—Without the Harmful UV Rays

 

The Ultimate Guide to Prepare for a Flawless Spray Tan 

Author | Darlene Clattenburg | May 10, 2025 | Sunless Sessions Blog

To achieve the best results from a spray tan, thorough preparation and diligent maintenance are essential. These steps are critical in ensuring an even application and maximizing the longevity of your tan. Let's dive into why these measures are so vital and explore how you can extend the lifespan of your spray tan.

Preparation Tips for a Perfect Spray Tan:

NO DOVE PRODUCTS!!! IF YOU ARE SUN BURNT - RESCHEDULE YOUR APPOINTMENT!!!

Before your spray tan appointment, properly preparing your skin is important. Start by exfoliating at least 24 hours before your session. Use a gentle scrub to remove dead skin cells, creating a smooth surface for the spray tan solution to adhere evenly. Avoid oil-based exfoliants as they can leave a residue that hinders proper absorption.

Use sunless spray tan products, you can find them at most spray tan businesses, major drug stores or department stores, or from the company itself. Some companies offer sample sizes, which are great for travelling and the best way to prepare for a spray tan.

 Your Custom Glow, Delivered

                                                                 

Beauty services such as manicures/pedicures, or waxing are done before your spray tan appointment. Refrain from tight-fitting clothing, tight footwear, hot tubs, hot baths or hand washing until 48 hours after your spray tan. This is when the tan has finished processing.     

On the day of your appointment, you must refrain from applying lotions, deodorant, or makeup as these can create barriers on your skin, leading to uneven colour. Ask your technician for cleansing wipes, undergarments, hair ties, or other necessary items. It is imperative to inform your technician about dry skin patches or conditions to ensure an even tan. Furthermore, remember to wear loose, dark clothing to your session to avoid smudging the tan while it develops.

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Why Spray Tan Maintenance is Key:

Once your spray tan is applied, how you care for it determines its longevity and evenness. If you use a regular spray tan solution, wait at least 8-12 hours before your first rinse (n0 soap). For rapid spray tan solutions, follow the recommended rinsing time. 

When you do rinse, use lukewarm water and avoid scrubbing your skin. Pat your skin dry gently to avoid lifting the colour. Start moisturizing now, additionally, it is advised to drink water or hydration drinks. Sorry, wine is not for hydration, wine is for fun.

To maintain your tan longer, keep your skin moisturized.  Hydrated skin holds colour better, so use a moisturizer daily after your first rinse. Ideally, a moisturizer that’s free from harsh ingredients like alcohol or artificial fragrances.

                                 

Your Custom Glow Delivered

Products that Maintain your Spray Tan Colour:

Face Tan Water: This lightweight, clear tanning water is packed with vitamins and hydrating ingredients that will enhance your spray tan or rejuvenate your complexion. It's also perfect to use on your hands when they start to fade.

Tan Extenders: This low-DHA, lotion is designed to lengthen the colour of your spray tan. Made to replenish your glow with colour, hydration, and nutrients that you lose as the tan fades. They are the best lotions to use following your sessions or whenever you need a boost of colour. Apply with a mitt for a streak-free application and to protect your palms from unwanted colour.

Self-tan Mousse: Easy to apply, fast drying and streak-free mousse that has a higher DHA than a tan extender. A great product to use when your tan is fading to extend the glow while hydrating the skin. Apply with a mitt for a streak-free application and to protect your palms from unwanted colour.

#followyourglow

Liquid Sunshine Mobile Spray Tan 

Welcome to Our Spray Tan Community!

Welcome to the Sunless Sessions  blog! 

 Author| Darlene Clattenburg | May 10, 2025  | Sunless Sessions Blog

Here, we dive into everything from spray tanning techniques and effective marketing strategies to adding new, in-demand services to your business. Whether you’re looking to elevate your skills or expand your offerings, you’ll find valuable insights to help you succeed.

Holistic Approach to a Sunless Tan

Our unique approach is not just about the spray tan, it’s about empowering the client with an experience that leaves them feeling confident, radiant, and transformed into an exquisitely bronzed babe. As professional artists, we must excel at commemorating life’s milestones such as a weddings and take great pride in guiding and creating unique and meaningful experiences. Equally important in spraying is making invaluable connections. Whether you tan or train with me you will be introduced to a holistic and authentic approach.

We firmly understand that a spray tan is more than just a shade; it symbolizes self-assurance. Our unwavering mission is to empower clients with a natural-looking tan that enhances their appearance and confidence. We achieve this through the exclusive use of luxury solutions and a meticulous application process, guaranteeing a personalized experience tailored to their unique needs to exude confidence.

Join our Community!

It's a Lifestyle!

As a boutique establishment, we prioritize cultivating meaningful relationships with each partner. We excel in collaborating with like-minded individuals and are dedicated to building connections that transcend typical partnerships. Our commitment is to consistently deliver excellence with confidence and purpose with a holistic approach.

Our vision extends beyond traditional spray tan training; we are driven to explore and innovate, creating a spray tan experience like no other. As an artist, I teach that mastering the craft is not just about following a textbook—it’s about understanding and adapting to individual needs, including contouring skin types, assessing skin undertones and matching the perfect customized solution.

#followyourglow

Liquid Sunshine Mobile Spray Tan

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